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Is Meat Consumption Declining Due to Meatless Trends?

Is Meat Consumption Declining Due to Meatless Trends?

As a growing number of consumers lean toward plant-based diets, restaurants and food manufacturers are responding with meatless offerings like The Beyond Burger.

Source: Meatless options make headway in more groceries, restaurants

 

Are meatless products gaining on the real meat industry? We keep hearing about all different types of new meatless options and some of them taste pretty good. The meatless trend is still going and keeps making its way into more retail stores and restaurants. Does that mean meat consumption is on its way out?

The Deal on Meat Consumption

Are we losing our love for actual meat?

Not at all! Over the years, there was a spike in meat prices, which caused meat consumption to decline. However, prices have started coming down and consumption has started going up.

2015 – Americans ate an average of 54 pounds of beef.

2016 – Americans ate an average of 55.6 pounds of beef.
(USA Today)

Over the last decade, U.S. beef consumption plummeted 15%. Due to the recession, beef prices rose 50% between 2006 and 2016. No wonder the consumption of meat declined.

With beef prices starting to come down more and more Americans are starting to increase their meat intake. Fast-food restaurants are having more leeway in discounting their beef products and consumers are taking notice.

“The trio of burger-driven restaurant chains is seeing 3% to 5% same-store sales growth year over year” ~Will Slabaugh, an analyst with Stephens, a financial services firm based in Little Rock, Ark. (USA Today)

So, while the meatless trends are continuing to soar…there’s still a strong demand for meat!

foodservice trade promotion management

 

Alanna Jackson

Sales & Marketing Consultant at GoSimple
Alanna Jackson is a sales & marketing consultant for GoSimple. She has 10+ years of experience in the foodservice industry related to trade promotion management. She is also a founding partner at Jackson Marketing Services, a marketing firm located in Dunedin, Florida.

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